Best practice crisis response requires organisations to be well prepared and agile. Senior management teams know well that time seems to speed by in the maelstrom of a crisis. The key to giving yourself more time to devise the best strategy and manage the crisis in the best possible way is to plan ahead. This seems […]
Read moreWe are often so busy on today’s to-do list that we lose sight of the bigger picture. Don’t miss an opportunity to check that your communications or marketing plan is still on course to deliver on your objectives. I was reminded of the value of taking a time-out very recently when I was helping to deliver […]
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The why and when of a good communications agency audit Working with PR and marketing agencies can sometimes feel like a leap of faith. You pay your monthly retainer, have a regular meeting to check in on the results and a quarterly strategy session to check direction, but how do you really know if things are […]
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